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Yyyyyy x. yyyyyy

4501 Central Gardens Way, #0000 xxxxxx xxxx , xxxx , xxxxx 00000 917-945-7200




         Accomplished industry leader seeking the Director of Global Entertainment Marketing role at Converse.

Summary of Qualifications


         Expert knowledge and experience across music, fashion, sports and print, digital and broadcast media.

         Outstanding network with artists, managers, stylists and agents in the sports, media, music and fashion industries.

         Worked with the The Isley Brothers, Dru Hill, LL Cool J and NeYo while with Isley Records, helping achieve multi-platinum sales of more than 10 million as a result of executing creative marketing plans.

         Established creative alliances with ESPN The Magazine, MTV, GQ, In Style, VIBE, Fader and The Source.

         Created NBA influenced styles for celebrity musicians and athletes appearing in NBA/TNT playoff commercials.

         Integrated influencers into brand communications, activations, events and products.

Areas of Expertise


Celebrity/Athlete Relations Brand Activation Product Placement

Event Planning Promotions/Marketing Team Leadership/Management

Work Experience


PGA of America Palm Beach Gardens, FL 2014-Present

Director of Sports and Entertainment Relations (2015-Present)

         Increased involvement of minorities in golf while managing the annual PGA Minority Collegiate Golf Championship, which Sports Illustrated wrote is the most culturally significant championship in golf.

         Secured Under Armour, Beats by Dre, Delta, Bloomberg, Walmart and CastleOak Securities as sponsors of the PGA Minority Collegiate Golf Championship, which has increased participation of the golf among students at historically black colleges and universities.

         Created a career/job fair as part of the PGA Minority Collegiate Golf Championship event.

         Secured participation of NBA All-Star Chris Paul and spearheaded Thank a PGA Pro campaign.

         Initiated and hosted an annual Sports Diversity and Inclusion Tradeshow, bringing industry leaders together, including the CMO of Callaway Golf; executives with Vice Sports; former NBA player Otis Birdsong; and rising youth golfers, Amari and Alona Avery.

         Secured musician Aloe Blacc to sing at the Ryder Cup opening ceremonies.

Senior Director of Diversity & Multicultural Initiatives (2014-2015)

         Initiated a letter-writing campaign that resulted within 10 months of Charlie Sifford becoming the first African-American golfer to be awarded the Presidential Medal of Freedom (awarded in 2015).

         Persuaded Tiger Woods, Jack Nicklaus, the late Arnold Palmer, Jim Brown, Alonzo Mourning, Samuel L. Jackson, Jesse Jackson and Vernon Jordan to each write a letter advocating for Sifford.


Founder, The Original Tee New York, NY 1999-Present

         Created premium golf apparel to an ethnically-diverse golf audience, including apparel designs and prices.

         Initiated The Original Tee Classic Presented by BMW and managed the annual event since 1999, benefiting the National Minority Junior Golf Scholarship Association.

         Raised more than $100,000 and earned proclamations in July 2017 from the New York City Council and the Office of the Public Advocate, New York City, for charitable contributions.

         Recognized an African-American pioneer at each annual Tee Classic event.

Yyyyyy x. yyyyyy (continued from page 1)


Founder, The Original Tee New York, NY (continued from page 1) 1999-Present

         Secured sponsorships from BMW, Diageo, Mastercard, Coca-Cola, Delta, the NBA, American Express, Anheuser-Bush, Ciroc, Converse, Def Jam, Ford, Hennessy, Johnnie Walker, Macanudo, Mercedes-Benz, Microsoft, NBA, Pepsi, SONY, Titleist, Universal, GODIVA Chocolatier, Starbucks and ESPN.

         Produced and managed golf events for former professional athletes such as Carl Banks (NFL) and Rod Strickland (NBA), as well as The National Black MBA Association and the Soul Train Music Awards.



Influencer Consultant, Perry Ellis Brands International Miami, FL 2017

         Secured Cedric the Entertainer and Jack Nicklaus with helping to promote the clothing line at Target stores and at a Hollywood golf event.


Creative Director/Style Consultant, National Basketball Association Secaucus, NJ 1999-2013

         Reported to the Senior Vice President of Production, Programming and Broadcasting at the NBA.

         Led the wardrobe and creative design process for NBA All-Star Weekend productions, including All-Star Saturday Night, its halftime show and the celebrity game with a 10 billion international TV audience.

         Styled and created NBA wardrobe images for artists like Mariah Carey, Mary J. Blige, Maroon 5, Usher, Will Smith, Christina Aguilera, Outkast, Beyonce, Elton John, Britney Spears, Santana, Harry Connick Jr. and Justin Timberlake.

         Created NBA influenced styles for celebrity talent appearing in NBA/TNT playoff commercials featuring Pink, Adam Sandler, Baja Men, Michelle Branch, Sue Bird, Vlade Divac and Paul Pierce.


Principal, Mr. Wendell Enterprises Inc. Brooklyn, NY 1994-2012

         Established creative alliances with ESPN The Magazine, MTV, GQ, In Style, VIBE, Fader and The Source.

         Executed advertising campaign photo shoots for urban clothing brands Akademiks, ENYCE and Indigo Red.

         Created style images for music videos and photo shoots for LL Cool J, The Isley Brothers, New Edition, Musiq Soulchild, Reverend RUN, Trey Songz, Daniel Bedingfield, P. Diddy, R. Kelly, Mos Def, 112 and JOE.

         Assisted with merchandising and preparing visual presentation of the Sean John Men s Tailored Clothing launch at the Sean John Store and Macy s Herald Square.

         Built relationships with leaders at Universal Records, Def Jam, Warner Brothers, Jive Records, J Records and SONY and worked with many leading video directors.

         Mentored fashion stylists that now provide services to artists such as Pharrell, Ciara and Usher.

         Served as Stylish for the Golf Channel s Golf in America show.


Director of Artist and Repertoire/Artist Development, Island Records New York, NY 1996-1998

         Reporting to the President, worked with the The Isley Brothers, Dru Hill, LL Cool J and NeYo.

         Developed strong styles, video treatments and video concepts appropriate for artists on the label.

         Helped achieve multi-platinum sales of more than 10 million as a result of executing creative marketing plans targeting the youth and urban market.

Education and Training


Bachelor of Science (BS), Finance and Marketing, Hampton University Hampton, VA

Film Making Certificate, New York University

Industry Awards and Community Affiliations


Financial Supporter, Bridge Academy, Harlem

2012 Ambassador of the Year, Golf to End Cancer

2009 Outstanding Leader in Golf Award, African American Golfer s Digest

Panelist/Speaker, South Africa Golf Summit, 2008

Guest Speaker, World Diversity Leadership Summit, 2008

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