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Hardworking, dynamic professional with 30 years experience, primarily in account executive, marketing manager or similar capacities. Skilled in serving as both a team member and independent consultant capacity. Interacts easily with clients, colleagues and stakeholders at all levels, including designers and other creative professionals. Excels in assessing client needs to develop holistic performance-boosting strategies. Seeking a role with a reputable firm whose mission and vision are a match for the core competencies listed below; open to marketing or account management roles at all levels.
Key Areas of Knowledge & Expertise
Change Agent Project Management Program Development Marketing Acumen Media Campaigns
Account Management Concept and Copy Development Critical Thinking Leadership Cross-Functional Teamwork
Strategic Planning Process Improvement Collaborative Problem Solving Relationship Building Communication
Professional Experience
Robert N. Gross & Company, Nashville, TN
Account Manager (2012-Present)
Oversee account activity for a firm dedicated to the effectual design of branding, positioning and identity programs
Liaise with clients to assess, plan and implement marketing, advertising and public relations campaigns aimed at solving client-identified questions; includes use of social media, digital media, online advertisement and traditional media
KIRKLAND S HOME, Nashville, TN
Director of Marketing (2011-2012)
Ran daily promotional efforts for one of the nation s foremost retailers of home d cor and gifts; led the comprehensive and consistent application of brand strategies that sought to help the company achieve goals across all media platforms
Leveraged an innovative mindset in partnering with senior executives to conceptualize and produce multimedia projects from concept to completion involved a wide variety of marketing, advertising and public relations initiatives
Supervised a team of Graphic Designers in creating a brand and voice for all social media, digital and marketing projects
XEROX, MULTI-MEDIA ADVERTISING, Nashville, TN
Account Manager (2006-2010)
Directed promotional assignments for one of the city s primary advertising agencies; managed a $1.5M book of business
Headed the design and execution of recruitment and employment marketing campaigns, as well as related materials across digital and social media
Collaborated with client firms to lead the design and execution of branding, advertising, search engine optimization (SEO), social media, digital media, and public relations operations including special projects
HERITAGE COMMUNITIES INC., Myrtle Beach, SC
Vice President, Marketing & Advertising (1999-2005)
Worked collaboratively to manage promotional endeavors for a real estate development company in conjunction with company President and other essential stakeholders
Actively supported the overall development and integration of marketing plans for eight revenue centers
Tenaciously led a dynamic team of Media Buyers and Graphic Designers; trained and developed personnel as it related to developing and executing strategic marketing, advertising, and promotional strategies and related materials
Cautiously and conservatively allocated and administered the company s annual budgets
Cooperated with external staff to create and implement creative and engaging multimedia campaigns; also liaised with outside agencies, vendors and internal departments to evaluate marketplace conditions and fuel communication efforts
Education & Credentials
Master of Science, Educational Management, Vanderbilt University
Bachelor of Science, Marketing, University of Tennessee
Certificate of Accreditation (APR), The Public Relations Society of America
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