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Yyyyyy x. yyyyyy

5919 Thornhill Cir. Unit B | Cincinnati, XXXXXX xxxxxx xxx-xxx-xxxx |


Sales & Marketing Executive


Highly motivated, confident and results-driven food retail professional with an award-winning reputation for consistently surpassing established sales and profitability objectives. Possess innate ability to commence and advance highly profitable business relationships with key accounts. Adept in expanding sales territory to achieve horizontal and vertical growth. Developer and leader of talented cross-departmental teams that garner impressive results. Demonstrated keen eye for market trends, pricing and demand. Now in search of an opportunity for career advancement; open to travel and relocation for the right role.


Skills & Core Competencies


Strategic Planning | Market Analysis | Sales | Forecasting | Sales Cycle Management | Outsourcing | Vendor Management

Account/Territory Management | Business Development | Client Relations | Negotiations | Expense Control | Budgets

Profit & Loss (P&L) | Cost Reduction | Performance Assessment | Procurement & Purchasing | Merchandising

Team Building | Motivational Leadership | Staff Engagement | Training & Development | Communication | Presentations

Event Planning | Branding | Distribution Efforts | Social Media | MS Office Advanced Excel ll) | SAP Business Objects


Professional Experience



Regional Account Manager

  • Oversee operations for the Kroger Deli Department and Meat Department at the corporate level as a manager of expansion and distribution
  • Expand distribution points by appointing a corporate broker of record, Acosta; also garner growth in the areas of foodservice and convenience store partnerships
  • Recently gained 12 new SKUs at Amazon Fresh and 16 new SKUs at Whole Foods, with more to come



Senior Bakery Category Manager

  • Oversaw bakery operations in over 2.4K domestic locations; executed merchandising standards and corporate tactics in managing product assortment, pricing, promotional functions and profitability
  • Successfully superintended SKU rationalization, store mapping and plan-o-grams across all supervised bakery locations
  • Supervised and guided a dynamic team of six; facilitated weekly leadership meetings to assess volume and budget
  • Traveled throughout various regions to present programs and assess the markets within each
  • Partnered with the Manufacturing Department to develop signature private label items including a pie program
    • Awarded 12 Blue Ribbon Winners in the past four years at American Pie Championship
    • Featured in Modern Baking for innovative achievements within the pie category
  • Fostered and sustained lasting partnerships with key manufacturers to co-pack exclusive recipes
  • Achieved budgets and maximized bonuses at all times; also increased bakery category revenue by 5-12% YoY
  • Fueled incremental sales by developing mutually positive relationships with the Perishables Group and Dunnhumby
  • Tirelessly stayed informed of trends, managed assortment and bolstered shelf efficiency



Director of Sales, Western Region

  • Directed bakery product growth throughout the Western Region; included crafting a full-scale Hispanic Pasty Program including 18 new products that yielded a total of $18M in regional incremental revenue
  • Recruited, hired and trained four Key Account Representatives and a Broker team of eight professionals
  • Evaluated accounts, budgets and projects each week, as well as conducted annual performance reviews
  • Visited plants to work directly with Research & Development (R&D) to diversify product offerings
  • Engaged regularly in trade shows; conducted weekly competition checks, account calls and business reviews
  • Attained regional growth of 22% in first year spent as Director
  • Launched the Kroger Signature Pastry Program, which featured seven new exclusive Kroger offerings; boosted business by 12% in three months as a result
  • Also purchased two accounts in Southern CA, Unified and DPI, from competitors; developed both accounts in full which yielded a territory increase of 15%

Yyyyyy x. yyyyyy

Page Two



Region Zone Director

  • Led sales across the West Territory; managed key accounts for clients including Safeway, Costco, Kroger and a series of independent distributors
  • Carefully assessed IRI data and SKU rationalization to enhance sales levels
  • Delivered guidance to and managed a highly motivated Broker team
  • Partook in ride-along events with key account Distributor Representatives and, in doing so, devised solutions that best fit the needs of customer
  • Expanded a previously underdeveloped region by 12% during first six months
    • Skillfully added additional distributors including DPI, Westco/Bakermark, Dawn Foods and Puratos
    • Expanded client base to include the above entities across Los Angeles, Las Vegas, Salt Lake City and Denver
  • Developed a private label cheesecake line for Safeway, a new account that added $8M in annual sales



Regional Sales Manager, West Territory

  • Headed retail food business in the West Region by fording lasting relationships with major retailers such as Costco, Safeway, Albertsons and Kroger; also built partnerships with mid-size and small direct accounts
  • Serviced national Costco Corporate, Target Corporate and Safeway accounts as well; included streamlining plants and downsizing SKUs as appropriate
  • Proved vital over the course of SAP systems implementation processes
  • Vastly streamlined price and inventory control methods to allow for increased efficiency
  • Achievements include development of a private label packaging program for Costco West; also opened two new direct accounts each year including Starbucks and Panera
  • Coached and supervised seven Direct Sales Managers; success as a leader led to the President s Award honor for growing the territory by 10% YoY
  • Also developed the sales team to surpass budget objectives on a consistent basis


Additional Roles


Regional Sales Manager, Bongrain Cheese USA

Sales Promoter/Buyer, The Kroger Company

Delicatessen/Bakery, The Kroger Company

Merchandising Representative, The Kroger Company

Delicatessen, Co-Manager, The Kroger Company

Retail, The Kroger Company




Bachelor of Arts, Communications and Marketing, Xavier University


Training & Development


Spin Selling Seminar | Steven Covey Seminar

Sales 2000 Seminar | Eagle Time Management


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