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Professional Summary

Dynamic, energetic professional with 14 years of expertise across the corporate retail and entertainment sectors. Creative and passionate as it pertains to the development of brands and promotion of how each interacts with our daily lives. Achiever of success and driver of results for businesses, customers and self. Able to skillfully manage teams of creative professionals, including supervision of direct reports. Aiming to tap into other industries like sports/action, insurance, medical, technical and beauty that will allow for leverage of experience across varied areas; targeting vacancies that will allow for transition into a senior-level Account Manager role

 

Core Competencies

Business Strategy | Collaborative Leadership | Creative Operations | Project Management | Communication

Print & Visual Merchandising | Problem Solving | Critical Thinking | Brand Management | Design Esthetics

Print Production | Vendor Relations | Contract Negotiation | Budgeting | Adobe Illustrator | SAP | MS Office

 

Professional Experience

Integrated Retail- Disney Consumer Products Interactive

Manager, Creative Operations, 2014 Present

  • Drive the flow of relationships for over 10 major retail accounts, a billion-dollar industry with clients across North America e.g. Target, Wal-Mart, Best Buy and Toys R Us 

  • Deliver theatrical releases and franchise statements across the retail landscape to establish a clear brand position
  • Activate accounts, drive cross-functional communication and deliver assets for global marketing and sales teams

  • Drive the style guide development for all retail communication and execution from start to finish
  • Ensure that all project deliverables are in line with expectations in conjunction with the internal design team
  • Make certain that brand statements across franchises and 
accounts meet objectives while upholding levels of creative excellence and delivering retail impact
  • Spearhead project work for special events including visual merchandising and creative presentation efforts
  • Attain operational excellence; create efficiencies and drive decision-making processes that fuel comprehensive 
business functions and drive the bottom line
  • Lead, mentor and develop the Creative Operations department including establishment of their career paths
  • Manage a multi-million-dollar budget, external creative agencies and strategic sourcing
  • Assess all account and licensed content including ads, promotional campaigns and social media marketing
  • Foster positive working relationships as the foremost department contact with business units within 
DCPI, The Walt Disney Studios, Disney Channel, Parks, Publishing, Disney Interactive, Marvel and Lucas Films
  • Direct projects to ensure timely, on-budget delivery

 

DISNEY STORE, LLC, North America

Print Production Manager/Creative Services, 2010 2014

  • Led high-end, large-format, point-of-purchase(POP) projects for 230 stores across North America
  • Designed window displays, including store marketing, promotional collateral, direct mailings, billboards, barricades, 
pop-up shops and event specifics
  • Created storytelling moments for audiences of all ages by adhering to the franchise vision and product variety 

  • Managed all in-store operations using guides that featured detailed visual direction for the field cast
  • Partnered with Marketing and Finance to manage large budgets, close out monthly reports, fulfill purchase orders and handle SAP operations
  • Outsourced selected operations to qualified vendors and agencies; tenaciously negotiated costs with bid proposals
  • Attended press checks, color corrections, 
execution/distribution meetings, installations and replenishments across all to stores; also chaired weekly production status meetings used to update internal partners on project progress
  • Crafted strategic, solution-based results to uphold brand integrity in accordance with company best practices
  • Worked in conjunction with design and marketing staff on specs, budget, die lines, materials, color proofs, 
applications and prototyping; also sourced hardware, propping and fixtures for chain-wide rollouts
  • Skillfully brainstorm, schedule and set into motion all creative marketing efforts including budget, design, material 
use, routing, shipments and live launch dates

 

 

 

Print Production Associate, 2008 2010

         Managed point-of-sale systems and in-store signage for all Disney Store retail locations; included the implementation of promotional store campaigns including seasonal efforts


         Partnered with all business units for successful store launches; aimed to maintain effective field communications at all times

         Oversaw packaging and print production; liaised with the Production Manager on all creative print efforts and devised departmental schedules for all creative personnel

 

Print Coordinator, 2006 2008

         Actively supported all members of the creative team with all printing requests

         Constructed captivating storytelling collateral that supremely aligned with all company branding best practice


         Delivered ongoing support to the Production Manager and Director on all assigned projects; efficaciously developed and sustained positive working relationships across all departments

         Established a comprehensive vendor database that helped staff support and deliver business objectives


         Received three promotions with proven successful track record; received annual reviews with scores that only the top 10% of the company receives during tenure thus far

 

Liberty Paper and Printing

Print Production Associate, 2002 2006

         Actively support the sales team in handling all business accounts; ensured adherence to all print production requirements and client expectations across project deliverables

         Outsourced projects to vendors for production; checked in on progress and timelines at all phases, from initiation to completion and up until final delivery

         Supervised, guided and mentored creative vendors, freelancers and advertising agencies with clear communication and set expectations

 

Quest Printing

Customer Service Representative, 2000 2003

         Coordinated in-house printing requests for business clients and worked to effectively comprehend their respective intentions and needs

         Authored creative briefs for in-house staff and production teams

         Handled administrative functions including billing, data entry and filing; also learned about all machinery used and how to maintain a proper internal workflow

 

Education & Credentials

Associate of Arts, Cerritos College

Certificate, Project Management, Cerritos College

Workshops: Dealing with Conflict, Communication Styles and Presentations

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