• Dynamic leader who offers a background in Visual Content Management, Creative Consulting, Marketing, Print Assets Management, eCommerce, Strategic Analysis, Trends Tracking, Research, and Public Relations efforts.
• Creative-driven professional who contributes skills in Talent Recruitment, Team Building, Social Media, Photography, and Branding, and exhibits an ability to see the big picture within evolving creative markets.
• Top performer who boasts above-average career results, and can make sound decisions to reflect positively on operations in alignment with a designer s vision, value, and goals to achieve a significant competitive advantage, and consistently challenges industry standards of beauty, intelligence, and creativity to attain project results.
• Excellent communicator who builds and sustains synergistic relationships with high-level industry professionals, including designers, makeup artists, international branding experts, photographers, stylists, and top talent while actively embracing all things visually stimulating (e.g. art, design, beauty, style).

Visual Content Director ￨ Marketing Manager

  Capitalized on the opportunity to direct brand imagery, including large-scale print assets, product shots, video, and lookbooks, as well as working with designers to create content per Live Free brand message.

  Delivered profit-focused marketing, including web, print, and email; developed mood boards encompassing fashion, lifestyle, and other disciplines; and collaborated with top brands, athletes, and publications.

  Led targeted high-volume trend, sport, and lifestyle research to meet or exceed business goals.

  Proactively participated in an outdoor retailer tradeshow, and was recognized for personally rebuilding and designing a booth after a fire accident a few days prior to show to meet creative deadlines.

Freelance Creative Consultant

  Collaborated with international branding expert Nancy Rosen and celebrity make-up artists to support Hot Makeup Professional campaign s direction, look, and overall message, including conceptualizing, developing, and editing campaign images, typography and social media content, as well as leading research and experimentation.

  Applied strong leadership talents toward managing a top-notch team of stylists, makeup artists, and talent.

  Supported menswear designer James Campbell on a Spring 2016 Campaign, including producing and editing visual assets (e.g. lookbooks, collection film, and product photography) to create a Xxxxxx Cool feel.

  Directed casting, styling, music composer, makeup artists, and assistant teams to achieve objectives.

  Served as branding consultant and led development of a new eCommerce site while managing the back-end of the site to upload imagery and redesign assets (e.g. typography).

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Visual Content Director

  Strategically steered forward-thinking product and detail photography, typography, and content of all social platforms, including handling heavy editing (e.g. Photoshop colorize, reshape, replace color) as required.

  Led eCommerce inventory (e.g. Shopify), and facilitated creative design for all advertising such as RewardStyle, Coterie shows, and Facebook and redesigned an eCommerce website and visual aspects.

  Contributed solid communication skills toward liaising among bloggers and collaborated with sister brand, Tag Elemental, which was instrumental in driving operational results.

  Collaborated with public relations firm on celebrity placement such as the Kardashians, Charlize Theron, Britney Spears within editorials and copy to secure profit-generating brand visibility.

Visual Content ￨ Creative Consultant

  Maximized bottom-line performance by driving in-house marketing and fashion public relations initiatives, including establishing the brand s unique online presence via strategic design of a dynamic new website.

  Proactively liaised between company and top modeling agencies, and handled all facets of casting, scheduling, and booking, as well as boosting success with light fashion merchandising and art direction.

  Served as in-house fashion photographer, and was responsible for optimizing creative elements across all editorial fashion content including results-focused lookbooks, campaigns, and eCommerce.

  Leveraged social media accounts (e.g. Facebook, Twitter, Hootsuite, Fancy, Tumblr).

Celebrity Photography ￨ Office Assistant to Mr. Hoelck

  Played a vital role in directing creative and administrative efforts encompassing sales, marketing, and media research, including collaborating with peers in research involving fashion, photography, art, and film.

  Ensured seamless operational processes by performing negative, slide, contact sheet, and photo review and archiving, and additionally assisted with various projects (e.g. music video treatments, casting, blog).

  Liaised among celebrities to build and sustain productive professional industry relationships.

  Optimized administrative efficiency by handling scheduling and interviewing activities.

Photography Studies Otis College of Art & Design

Fashion Photography Studies Art Center College of Design

Entertainment Publicity Studies University of Xxxxxx, Xxxxxx Extension

Microsoft Office Suite ￨ Adobe Photoshop ￨ Adobe Illustrator ￨ iCalendar ￨ Social Media

Excellent Professional References Provided Upon Request