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Yyyyyy x. yyyyyy
abc@xyz.com xxx-xxx-xxxx
Dedicated and Accomplished Sales Leader with 10+ years of experience and a proven ability to lead others and implement innovative marketing strategies within a variety of industries. Experienced in leading cross-functional teams, identifying potential clients within assigned territories, facilitating strong client relationships, and monitoring sales/marketing metrics. Highly adept in increasing organizational productivity in addition to maintaining strong communication with co-workers, clients, and members of executive management.
Key Competencies
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Sales/Business Development Strategy Implementation Marketing Best Practices Coaching/Training
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Demand Generation Customer Lifecycle Management Market Analysis/Sizing Tier 1 Trade Show Strategy
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Leadership Development Agency Management Complex Problem Solving Process Improvement
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Career Highlights
Led the development and implementation of a successful engagement plan with a key industry leader which resulted in creating training events and establishing the organization as an industry expert
Increased business revenue through the implementation of unique sales strategies, consistently designed innovative B2B market strategies, and improved customer engagement
Superior self-starter with a demonstrated background in excelling within leadership positions in addition to consistently striving to improve both professional and personal skills
Professional Experience
Corning Inc., Hickory, NC October 2015-Present
Marketing Manager, Carrier Networks (US/CAN)
Direct day to day marketing operations within a fast-paced environment with a concentration on increasing productivity and efficiency levels
Design and implement innovative marketing strategies aimed at identifying go-to-market plans throughout the North American market in addition to creating annual marketing plans
Play a lead role in identifying and engaging customers and supervise cross-functional sales teams which requires providing individualized coaching and guidance
Integral in obtaining an increased Tier 1 market share through the development of exceptional marketing strategies, advise the leadership team on profit goals, and work effectively with internal departments
Successfully launched new fiber optic products within the CATV market which required partnering closely with market development and sales teams along with performing complex market analysis
Cox Communications, Rancho Santa Margarita, CA December 2007-October 2015
Product Marketing Manager (2014-2015)
Coordinated marketing logistics within a successful organization which focused on managing the product lifecycle for all core products and consistently improving operational excellence
Utilized superior analytical abilities to perform in-depth risk analysis and created a national employee testing framework for emerging products
Reviewed product marketing materials and ensured alignment with organizational goals and implemented strategies for product education deployment throughout retail chains, call centers, and third-parties
Recognized as a leader within the West Region Pay Per View work stream due to obtaining 150% of an individual revenue target
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Yyyyyy x. yyyyyy
abc@xyz.com xxx-xxx-xxxx
Professional Experience Continued:
Cox Communications Continued:
Manager, Retention Marketing (2012-2014)
Managed retention marketing operations such as designing customer focused strategies aimed at reducing churn and improving organizational revenue
Played an instrumental role in increasing product value within the market, increasing customer education, and deploying comprehensive customer communication materials
Successfully reduced operational churn by 33% within an extremely competitive region, improved metrics within various moving customer segments, increased impressions by 45%, and stabilized mover flow share within both MDUs and SFUs
Maintained positive relationships with both local and national teams in order to design and deploy retention programs which resulted in a reduction in competitive losses
Marketing Specialist, Competitive Strategy and Customer Retention (2011-2012)
Oversaw marketing functions throughout several competitive regions throughout the United Stated which required creating innovative strategies and successfully engaging with customers
Created both education focused and trigger based DM/EM campaigns which resulted in improving customer buy in and product usage
Field Auditor, Sales and Installation (2007-2011)
Directed several sales initiatives within a field environment which resulted in successfully converting highly retained clients and achieving over 160% of an individual sales quota
Supervised a team of over 15 contractors and employees during the completion of audit focused sales projects, performed in-depth market analysis, and made recommendations to marketing leadership in regards to competitive intelligence, offer strategy, and campaign development
Education & Professional Development
Masters of Business Administration, Marketing
Brandman University, Irvine, CA (Currently Pursuing)
Bachelor of Arts, Organizational Management with a Concentration in Management
Malone University, Canton, OH
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